In the study Making It Look Green: Big Data Analytics, External Pressure, and Corporate Greenwashing, published in the journal Sustainability, researchers find that firms with stronger big data ...

Learn how to implement big data analytics to reduce costs, speed up decision-making, and build scalable data-driven systems for modern businesses.

In the age of big data, analytics tools have evolved beyond simple reporting. Today’s businesses rely heavily on two powerful types of analysis to guide strategy and improve performance: predictive ...