Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think that happens? Because they fail to understand what their customers truly want and instead follow a one ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom ...