Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.

In this article I present evidence that suggests increases in product liking are mediated by an individual's implicit memory for advertising. I discuss this finding in relation to Robert Heath's ideas ...

We’ve all heard the famous quote, "those who cannot remember the past are condemned to repeat it." While some version of this expression is often used when discussing broad cultural considerations, ...