QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

As mobile usage surges, consumer apps are set to dominate global app revenue. Liftoff Mobile’s vice president of analytics and operations, Jessica Dudley, unpacks how new programmatic machine learning ...

Google captivated the world at I/O 2018 when its Google Assistant phoned in an appointment with a hair salon with all the pep and aplomb of a living, breathing human assistant. The tone was ...