If I were queen of the world, my first decree would be that all people who choose to wear makeup must do so in conjunction with a makeup primer. (…And then, you know, I’d tackle the whole global ...

Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth complexion and controlling shine. Primer is often considered to be the first ...

To a lot of ladies especially, primer is seen as unnecessary extra step in makeup application but in the real sense, it's the product that keeps makeup perfectly in place. Primer lengthens foundation ...

Inspiration can come from the most unexpected places, especially when it comes to beauty products. Take Benefit, for example, who looked to space suits and spaceships when they were creating their ...

BRANDING PRODUCE COMPANYである株式会社Direct Tech（本社：東京都港区、代表取締役社長：森勇気、以下 Direct Tech）は、メイクアップYouTuber”マリリン”との協働プロデュースコスメブランド『vim BEAUTY』（ヴィム ビューティー）より、メイク崩れ防止プライマー「keep ...