A common random value (that is known or propagated to all participants) is the main ingredient that enables consistent probability sampling. Each participant can compare this value (rv) with their ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Mark Blumenthal and Natalie Jackson of Huffpost Pollster write: If you read polls in the news, you’re probably familiar with the term “margin of error.” What ...

Probability Sampling Types: Probability sampling is a statistical technique in which every member of the population has a known, non-zero chance of being selected. It helps reduce bias and ensures the ...

The COVID-19 pandemic has infected over 38 million people around the world and is showing no signs of going away any time soon. Researchers worldwide are frantically working on developing an effective ...