An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, February 24, according to Nielsen.

With 414 billion minutes of March Madness viewed since 2016 1, opportunities abound for advertisers, brands, and media.

Explore the $2.1T buying power of Black consumers. Learn why embracing Black audience trends and partnering with Black creators is key to building engagement and driving success.

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Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media ...

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YouTube Leads with 12.5% of TV, Netflix Maintains No. 3 Rank with 8.8% ...

The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, lifestyle, political and even ...

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

Airlines remained the largest segment by ad spend, investing $89.6 million in 2025 (a 31.6% increase year-on-year). The ...

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.