Branding represents a company’s identity in the market. It helps a company establish its identity, communicate what its products are, showcase the quality of its services, and project its business ...

Recently, a rash of articles blame big data for everything that’s bad with business. In some ways, the backlash against big data is natural — people resist anything that’s new. But, bad press for big ...

Whatever type of data puzzle you’re trying to solve, you need an analytics team—whether internal or external—to make sense of the trends and patterns in your data. But how do ... Are all your data ...

What has been the impact of big data in B2B? This was the question, near enough, that I was asked recently at two events where I was part of a panel discussion (organised by Adobe and the IDM ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...